Blue Launches Digital Insurance Industry’s First Refundable Critical Illness Product

Attracted eager stream of participants to refund unused Christmas gifts for HK$50 in cash and a free pharmacy benefit protection at “Blue’s Christmas REFUND Day: Turning unwanted gifts into extra cash and protection”

22-12-2021

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Hong Kong, 22 December 2021 - Blue, the first digital life insurer in Hong Kong, enriches its comprehensive suite of products with the launch of “WeCare 109% Refundable Critical Illness Protector” (the “Plan”), providing customers with adequate critical illness protection and easing their financial worries over medical expenses during treatment. The Plan is yet another innovative solution provided by the digital insurer, giving customers a 109% refund of the total premiums upon policy maturity if there was no claim for covered critical illness made during the policy period, contributing to their growth in wealth.

Participants from all walks of life join “Blue’s REFUND Day: Turning unwanted gifts into extra cash and protection”

To mark the launch, Blue set up a limited-time pop-up in Causeway Bay today attracting an eager stream of participants to “refund” an unused gift listed on Blue’s “Top 10 Most Unwanted Christmas Gifts” (See Appendix 1) for HK$50 in cash and a FREE “WeGuard PharmaEASY Protector” at HK$0 premium for the first year policy of entry plan (Value of HK$538)^. The activity spread festive cheer whilst using interactive means to provide Hongkongers with a better understanding of the new Plan’s key feature “Refund of Premium” for unclaimed protection.  

Get coverage for critical illness or to grow your wealth

Blue’s newly launched “WeCare 109% Refundable Critical Illness Protector”, aims to protect customers from unexpected illnesses and ease their financial worries over medical expenses; or contribute to their portfolio’s growth if no claim of covered critical illness has been made during the policy period. Key features of the new Plan include:

  • 109% premium refund: Guarantees 109% refund of the total premiums paid upon policy maturity if no claim is made for the covered critical illnesses during the benefit period.

  • Coverage against 38 critical illnesses: Receive a critical illness benefit equivalent to 100% of the sum assured upon the diagnosis of any of the covered 38 common critical illnesses.

  • Extra coverage against 4 special illnesses: Receive a special benefit equivalent to 20% of the sum assured upon diagnosis of any of the 4 covered special illnesses.

  • Unemployment premium deferment: Customers can apply for an extended grace period of up to 1 year to defer payment of the premium should they become unemployed after the policy has been issued for 1 year.

Mr. Charles Hung, CEO and Executive Director of Blue said, “During the festive season, people receive a number of gifts that often remain untouched, and that sparked an idea. Seeing that the same situation could possibly arise for customers who have unclaimed critical illness protection upon policy maturity, our newly-launched refundable critical illness product can provide customers with essential coverage for critical illnesses, or helping them grow their wealth with the refundable premium.”

Mr. Hung added, “We are also extremely excited to have had our pop-up Christmas Refund event today, not only did we get to enjoy this time of joy with the public, but we were also given the perfect opportunity to further introduce the concept of refundable insurance protection. Moreover, to celebrate the product launch, customers can enjoy HK$1,000 worth of medical check-up vouchers upon successful application of the Plan with designated premium from now until 28 February 2022.”

Remarks:

Respective terms and conditions apply to the above event, products and offer.

^Respective terms and conditions apply to the WeGuard PharmaEASY Protector and offers, and are applicable to new customers only.

For promotion and details of “WeCare 109% Refundable Critical Illness Protector”, please click here.

Appendix 1: Blue’s Top 10 Most Unwanted Christmas Gift

Photo Caption:

Charles Hung, CEO and Executive Director of Blue, refunded a participant’s unwanted gift and introduced the brand’s new “WeCare 109% Refundable Critical Illness Protector” plan.

Blue set up a limited-time pop-up “Blue’s Christmas REFUND Day: Turning unwanted gifts into extra cash and protection” to introduce the new “109% Refundable Critical Illness Protector” plan.

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