Blue launches a hilarious video series about a love story of life and death

The origin of the love story

Our themed video series: “Insurance is Just Easy”, pays tribute to the classic Korean drama, with all the heart-wrenching and soul-stirring plots in a hilarious way. Starring Russian-born model and actor Ansheles, and Kathy Ngai from Trial and Error, we aim to bring out the message of “Love is hard, but insurance is easy”.

“Love is difficult, but insurance is easy”

Love and pain are always connected, especially when we are undergoing life and death. Since the love may not last forever, at the moment of breaking up… Kathy has come to a realisation that insurance is much simpler, more flexible and reliable.

Can’t wait to know more about how far did the duo go for love? Watch the 4 episodes of their love story on our YouTube channel “Blue Insurance Hong Kong”!


About Blue

Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Capital, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider, Blue focuses on providing simple, flexible and valuable insurance solutions through online channels. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit