Blue receives Greater Bay Area Insurance Award – Most Innovative Product / Service

Blue has received the “Greater Bay Area Insurance Award – Most Innovative Product / Service” from Metro Finance. The award recognises Blue’s excellence in creating new-to-market products and experience to customers. 

Blue is now offering three protection products – term life protection, critical illness protection, and personal accident protection. Also available is a straight-through online process , where customers can answer a few simple questions to complete the insurance application online.

Mr. Charles Hung, CEO of Blue, said, “We strive to challenge the status quo and provide customers with an alternative by offering simple and flexible insurance solutions that can be managed at their fingertips. The award is a testimony to our commitment to doing the right thing for our customers. Going forward, we will continue to explore ways to drive a better customer experience.”

This is the 6th award that Blue gained since its launch in September 2018. The other awards include: “FinTech Impetus Award” by Metro Finance, “Supreme Brand Award” by CAPITAL CEO, “Most Outstanding Services Award” by CORPHUB, “Best Mobile-Based Launch / Relaunch” and “Best App – Insurance Services” by Marketing Interactive.

About Blue

Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Capital, a leading investment management firm with extensive investment experience, Tencent Holdings Limited, a leading Internet value added services provider, and Aviva plc., an international insurer with a history of over 300 years. Blue focuses on providing simple, flexible insurance solutions through online channels. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit