Blue garners two awards at Mobile Excellence Awards 2019

Blue has won two awards namely “Best Mobile-Based Launch / Relaunch” and “Best App – Insurance Services” at the Mobile Excellence Award organised by Marketing Magazine.

These accolades recongise the company’s branding and marketing efforts, and reinforces our positioning as an innovative pioneer in the insurance industry.

Mr. Charles Hung, CEO of Blue, said, “As a customer-centric digital life insurer, we put our key focus on customer engagement – and these awards are a testimony of what we have been doing. We have achieved a very substantial level of customer engagement and this trajectory continues to rise. It provides a solid foundation for us promote our brand purpose – to educate and empower consumers to take charge of their protection needs and make informed decisions.”

Organized by Marketing Magazine, the Mob-Ex Awards has been running for over ten years and honours organisations that have displayed great performance in branding and marketing activities in the past year.

About Blue

Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Capital, a leading investment management firm with extensive investment experience, Tencent Holdings Limited, a leading Internet value added services provider, and Aviva plc., an international insurer with a history of over 300 years. Blue focuses on providing simple, flexible insurance solutions through online channels. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit