Blue wins the Supreme Brand Awards 2019 by CAPTIAL CEO magazine

Blue has won the Supreme Brand Awards 2019, organised by CAPTIAL CEO magazine. The awards presentation took place on 7 December 2018 at Island Shangri-La Hotel Hong Kong.

Mr. Charles Hung, CEO of Blue shared, “We are extremely honoured to be the only insurance brand to receive the award from the award organiser. Moreover, we are proud that our efforts in brand building has received widespread acclaim from professional judges since our brand launch in September 2018. We will continue to devote efforts to create added  value services for our customers.”

About Blue

Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Capital, a leading investment management firm with extensive investment experience, Tencent Holdings Limited, a leading Internet value added services provider, and Aviva plc., an international insurer with a history of over 300 years. Blue focuses on providing simple, flexible insurance solutions through online channels. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit