Blue wins multiple awards at Hong Kong Insurance Awards 2019

HONG KONG, 4 November 2019 – Blue has received multiple awards at Hong Kong Insurance Awards 2019 organised by the Hong Kong Federation of Insurers and South China Morning Post, which is a highly regarded award in the insurance industry. The company took home three honours including two wins from the total 17 award categories. Blue was awarded the following:

  • • Most Innovative Product / Service Award – Life Insurance (Wealth) - Winner
  • • Outstanding Digital Marketing Campaigns Award - Winner
  • • Excellence in Digital Transformation Award – Top Three Finalist

Mr. Charles Hung, CEO & Executive Director of Blue, said, “We are extremely pleased to have received multiple honours at the Hong Kong Insurance Awards 2019, which recognises Blue’s advanced digital capabilities as well as achievements in creating innovative product propositions and excellent customer experiences. This reinforces our positioning as a leading digital insurer, and is a great encouragement to Blue as we recently celebrated the company’s first anniversary in September.”

“The awards also affirm our founding vision to shape the future of insurance with our customers. We provide simple, flexible, and valuable insurance solutions, and will continue to pioneer insurance solutions to set new standards for the market.”

The Hong Kong Insurance Awards is one of the most prestigious awards in the insurance sector, which acknowledges the outstanding achievements of insurance companies in Hong Kong. The judging panel is made up of respected leaders from across the insurance industry and the related fields.

With the addition of the HKFI awards, Blue has received a total of 12 corporate awards since its launch in September 2018.

Charles Hung, CEO & Executive Director of Blue, receives the awards at the Hong Kong Insurance Awards 2019 on behalf of the company.


FTI Consulting


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Natalie Siu

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Kitty Pang

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Senior Manager, Brand & Communications

About Blue

Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Capital, a leading investment management firm with extensive investment experience, Tencent Holdings Limited, a leading Internet value added services provider, and Aviva plc., an international insurer with a history of over 300 years. Blue focuses on providing simple, flexible insurance solutions through online channels. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit