Privacy Policy

We, Blue Insurance Limited (the “Company”), are committed to protecting your privacy and recognise our responsibilities in relation to the collection, use, disclosure and other processing and storage of personal data.

This Privacy Policy sets out the below information about our processing of your personal data, how and why your personal data is collected, how it intended to be used, to whom your personal data may be transferred to, how to access and amend your personal data, and our policies on direct marketing and the use of cookies.

This website is for general information purpose only. We may change this Privacy Policy from time to time by updating the version on our website. We encourage you to check our Privacy Policy regularly on our website.

Collection of Personal Data

We lawfully collect personal data from the following general sources including but not limited to affiliated entities, business partners and other independent third parties, your computer or other devices used when visiting the websites, apps or social media platforms:

directly when you provide such information to us (for example, when you have any enquiries or want to communicate with us);

indirectly through your use of our websites, apps or social media platforms; or

where you have provided it to us through any other means.

The personal data/information we collect includes but not limited to identity data including name, data of birth, gender, age, nationality, identity copies, address, personal contact details, employment status, health/medical records, financial status/details, criminal records, other information relating to the use/holding our products or services, etc.

Purpose of collection/use

Pursuant to the above, it is voluntary for you to provide your personal data specified at the time of collection and in the ordinary course of our business relationship. However, if you fail to do so, we may not be able to provide you any information/products/services or handle your application/request/enquiry due to lack of information. We may use your personal data in the following purposes:

To administer and process of our products and services including performance our obligations and provision of any relevant services, e.g. process your application of insurance policies, insurance claims and medical, security, underwriting checks, payment instructions, and to provide and verify your eligibility for our products and services, etc;

To carry out checks by agencies or publicly available information;

To communicate with you and provide you with customer services;

To comply with any regulatory or other legal requirements including investigation, detection and prevention of crime and claims settlement;

To conduct research and statistical analysis

To keep your information/record and carry out other internal business administration including policy review or needs analysis;

Based on your consent, to use the personal data you provide to us with other information to send you direct marketing offers and send you introductions to products and services from third parties; or

Any other purposes directly related to the above and the purposes as mentioned at the time of collection.

Classes of Transferees

We collect/will collect your personal data which may be disclosed within or outside Hong Kong to our financial / health business partners and third party service providers (including but not limited to insurers, re-insurers, lawyers, bankers, accountants, loss adjusters, financial institutions, trustees and other third party service providers who provide administrative, telecommunications, computer, information technology, payment, data processing or storage, marketing, mailing, customer analysis, printing, redemption or other services to us to enable us to operate our business), medical bill review companies, claims investigations companies, industry associations and federations, your joint policy or investment holder, professional advisors, researchers, credit reference agencies, debt collection agencies, any agents, affiliates, contractors or third party service providers who provide service/benefit to you on behalf of us. We may also disclose your personal data to financial crime prevention agencies, any legal, governmental, judicial bodies or regulators.


Your personal data will be kept for such period as necessary for the provision of our services and to comply with applicable laws including regulatory requirements (e.g. the personal data of your and your joint policyholder are kept for a period of 7 years after the end of the customer relationship). We may keep your personal data longer if required by law or it is necessary for us to retain your personal data longer under specific circumstances (e.g. dispute arises).

Direct marketing

We, business partners, our marketing partners and co-branding partners will from time to time send you information by post or electronic means about our products, services, reward, loyalty or privilege programs, or any products/services/information which are offered by the marketing partners, business partners or co-branding partners if you have consented to us for doing so.

Business partners, marketing partners and co-branding partners include but not limited to our service providers, accountants, auditors, IT service and platform providers, intermediaries, reinsurers, investment managers, agents, other stakeholders, scheme advisors, introducers, selected third party financial and insurance product providers, and our legal advisers.

You may change your mind and/or would like to opt-out of receiving the direct marketing by all means, you can notify us of your intention to withdraw your consent by writing to us at the address below or sending us an email to

Access to Personal Data

You have a number of rights in relation to the personal data that we hold about you. You have the right to:

request a copy of your personal data in the Company (we have the right to charge a reasonable fee to complete this request);

withdraw your consent to our processing of your personal data at any time, however, we may still be entitled to process your personal data if we have legitimate reason for doing so;

require the Company to rectify/erase your personal data if it is inaccurate or incomplete;

lodge a complaint with the data protection authority if you think that any of your rights have been infringed by us; and

exercise your rights by contacting us as the details set out in “Contact Us” section below.


A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Cookies contain information that is stored on your computer's hard drive. By continuing to use the Site, you accept the use of cookies as outlined above.

The information collected, including but not limited to, your IP addresses (and domain names), browser software, types and configurations of your browser, language settings, geo-locations, operating systems, referring website, pages and content viewed, and durations of visit, will be used to help us understand how we can improve your experience on it and also allow us to improve our offering.

The cookies also enable our website to remember you and your preferences, and tailor the website for your needs. You can find more information on the types of cookies we collect, what we use these for, and how to manage your cookie settings in our Cookie Policy

Security Measure

We take all practical steps to ensure that your personal data held by us is protected against unauthorized or accidental access, processing, erasure or other use. Access to your personal data is limited to our authorized staff or agents who will be informed of this Privacy Policy in handling your personal data.

Third Party Websites

Our website may contain links to websites owned by external parties and the advertisements provided by third parties. We are not liable for the mentioned websites and the content of advertisements or its privacy policy and their use of personal data of websites viewers. Unless there is express provision, it should be aware that we are not the agent of the mentioned websites and advertisements and we are not authorized to represent them.

Contact Us

Write to the Data Protection Officer at:

Blue Insurance Limited, 30/F, One Kowloon, 1 Wang Yuen Street, Kowloon Bay, Hong Kong.