Blue Wins "Ming Pao Excellence Online Insurance Experience Award" for 2 consecutive years

Blue has once again secured the "Excellence Online Insurance Experience Award" at the Ming Pao "Excellence Living Smart Award 2026." This repeat win recognizes Blue’s innovation and seamless digital processes, solidifying our philosophy: "Insurance is just that simple."

Redefining Digital Benchmarks

Blue breaks traditional barriers, allowing customers to complete applications in minutes. Our hero product, "WeSave Short Term Insurance Plan ST1" embodies this advantage. To counter market volatility, the new 3-year option offers a 3.81% p.a. guaranteed maturity return, providing a wealth management experience as easy as online shopping.

Integrating Protection into Daily Life

Blue’s "Dental Protector" and "Outpatient Protector" feature no waiting periods. Through the BlueHK App’s e-medical card, customers can instantly book services and check balances, bringing ultimate convenience to daily life.

Rewarding Engagement

The BlueHK App serves as a one-stop platform to "Quote, Apply, Manage, and Reward." Via the "BlueMore Health Platform," users can redeem gifts with HealthCoins or enjoy exclusive discounts using the "HealthCoin + Cash" model.

Blue is honoured by this recognition and remains committed to delivering exceptional online insurance experiences for everyone.

Ms. Iris Fok, Senior Digital & Marketing Manager of Blue, represented the company to receive the "Excellence Online Insurance Experience Award" & "Grand Honour Award"

"Excellence Online Insurance Experience Award" & "Grand Honour Award"