Blue has been awarded The 16th Your Choice@Focus – Hong Kong White Collar's Most Favourite "Online Life Insurance Protection" Brand Award 2025

Blue has been awarded The 16th Your Choice@Focus – Hong Kong White Collar’s Most Favourite "Online Life Insurance Protection" Brand Award 2025. This recognition not only honors our brand but also affirms Blue's continuous efforts in providing high-quality services to our customers.

As an insurance company focused on innovation and customer experience, Blue is dedicated to offering simple and flexible online insurance solutions to meet customer needs. Our online application process is straightforward—just answer a few simple health questions, and you can complete the insurance application in as little as 5 minutes. This allows customers to easily obtain coverage anytime, anywhere, especially catering to the fast-paced lifestyle of white-collar workers. Our "WeCare Term Life Protection Plan TL3" also features a "Lowest Price Guarantee," ensuring customers can purchase the same life coverage at the best competitive deal. Our transparent pricing and professional service have earned us the trust of many white-collar clients.

This award is not only a recognition of Blue but also an encouragement for our entire team. We will remain committed to providing our customers with the highest quality services and the most competitive products.

Danny Wu, VP & Head of Digital & Marketing of Blue, receives The 16th Your Choice@Focus – Hong Kong White Collar’s Most Favourite “Online Life Insurance Protection” Brand Award 2025 on behalf of Blue.