Blue was awarded the "Outstanding Life Insurance Product Award" by the Hong Kong Economic Journal

As Hong Kong’s first digital life insurer, Blue has been at the forefront of making insurance simple, flexible, and accessible for everyone. From day one, our mission has been to remove barriers and redefine how people secure protection online with ease.

In 2025, Blue’s innovative approach was recognized with top industry accolades. We proudly won the “Outstanding Life Insurance Product Award” and were highlighted in the Insurance Services Awards of Excellence 2025 by the Hong Kong Economic Journal. These honors reflect our commitment to excellence and customer-centric solutions.

Danny Wu, VP & Head of Digital & Marketing of Blue, receives the “Outstanding Life Insurance Product Award” on behalf of Blue.

Our flagship WeCare Term Life Protection Plan (TL3) introduced a game-changing “Lowest Rate Guaranteed” feature. This means Blue promises our customers the most competitive premium rates for their life coverage. If you find another online insurer offering a lower price for the same product, Blue will beat it by providing an even lower premium – ensuring you enjoy the most cost-effective coverage! This commitment makes protection more affordable for everyone, truly putting our “Live Easy” motto into action.

We’re grateful for the trust of our customers and partners. Together, let’s continue to innovate and help everyone #LiveEasy with protection!

Group photo for “Insurance Services Awards of Excellence 2025”.

For further information, kindly visit 保險服務卓越大獎2025 (hkej.com)

Terms and conditions apply, please refer details at https://www.blue.com.hk/en/wecare-term-life-protection-plan-3