Blue wins the "Best in HR Digitalisation Award" and the "Best Innovative HR Initiative Award"

As the first digital life insurer in Hong Kong, Blue has always focused on customer needs, combining innovative technology to provide simple, flexible, and valuable insurance solutions. With its unique product design and technology-driven strategy, Blue has not only stood out in the competitive insurance market but also won numerous awards in human resource management. At the CTgoodjobs Best HR Awards 2024, Blue won the “Best in HR Digitalisation Award” and the “Best Innovative HR Initiative Award”.

Three main goals:

• Simplicity: Blue's products are easy to understand and can be insured online in as fast as 5 minutes, without lengthy procedures and paperwork.

• Flexibility: Blue provides a user-friendly online platform, making it easy to apply and manage insurance anytime, anywhere in Hong Kong.

• Valuable: Transparent pricing ensures customers get the best coverage at the lowest cost.

With the impact of technological innovation and the accelerated digital transformation of the insurance industry, Blue is at the forefront in this regard. It is the first financial insurance company in Hong Kong to use Tencent Cloud and government-led technology "iAM Smart" authentication. Through big data, Blue accurately analyzes customer needs and provides personalized recommendations.

Charles Hung, CEO & Executive Director of Blue.

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