Blue launches Hong Kong’s First “WeGuard PharmaEASY Protector”(test)

Redefining insurance boundaries by allowing claims for actual pharmacy expenses(test)


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HONG KONG, 17 November 2020 – Blue, Hong Kong’s digital life insurer, launches first-to-market¹ “WeGuard PharmaEASY Protector” (the “Plan”), breaking the city’s traditional insurance boundaries with a brand new type of protection. The Plan allows customers to reimburse their actual cost of expenses on medicines and health supplements purchased from registered pharmacies across Hong Kong. A user-friendly online claims platform has also been introduced to deliver an efficient and convenient claims experience to complement the Plan.

Mr. Charles Hung, CEO & Executive Director of Blue, said, “It is everyone’s wish to stay healthy during the pandemic, and for many, vitamins and health supplements have become essential for disease prevention and health maintenance. The "WeGuard PharmaEASY Protector" marries the concept of insurance with health habits, creating an innovative insurance plan which enables customers to claim their pharmacy expenses based on actual costs at a discounted premium. The Plan also covers commonly purchased over-the-counter medicines, vitamins and health supplements, aiming to put customers’ minds at ease.”

“WeGuard PharmaEASY Protector” offers the following:

1. Reimbursement of expenses on a wide range of medicines and health supplements

“WeGuard PharmaEASY Protector” offers three benefit options to meet different customer needs, allowing claims for actual pharmacy expenses. The Plan covers a wide range of over-the-counter medicines, vitamins and health supplements. Even medicines associated with daily care such as first aid supplies, eye drops and painkillers are included.

2. Convenient access to a network of over 600 registered pharmacies across Hong Kong

The Plan allows customers to purchase over-the-counter medicines, vitamins and health supplements from over 600 registered pharmacies in Hong Kong², including large personal care product retail chains.

3. Life protection & COVID-19 protection

The Plan also includes HK$100,000 accidental death protection, HK$5,000 compassionate death protection, and complimentary HK$10,000 COVID-19 protection³.

4. Brand new user-friendly claims platform

The Plan is complemented by a new easy-to-use online claims platform where customers can file claims by simply submitting information online and uploading official receipts of purchases, anytime and from anywhere. The process is simple, and eligible claims will be paid through bank transfer or FPS within a few days.

Mr. Hung added, “Looking back at the past year, the pandemic has raged across the world and adversely affected many industries. However, it has also raised the public's awareness of health and protection, which has served as a source of inspiration and motivation for Blue. During this difficult period, we continue to uphold our customer-centric values and explore new horizons by launching a number of insurance plans with simplicity, flexibility and exceptional value, aiming to making customers’ lives easy.”

To know more about the “WeGuard PharmaEASY Protector”, please visit:

1 The description of "first-to-market" is based on a comparison of other life plans that are publicly offered to individual customers by major life insurance companies in Hong Kong as of October 9, 2020.

2 Source: "List of Authorized Sellers of Poisons" by the Drug Office of the Hong Kong Department of Health.

3 Please refer to the Policy Provisions for more details on the "WeGuard PharmaEASY Protector".