Blue Launches #WeSupport Campaign for Complimentary Post-Vaccination Protection

Eligible Customers can Enjoy the Extra Benefit of Pharmacy Expenses Protection and Life Protection


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Hong Kong, 21 May 2021 - Blue, Hong Kong’s first digital life insurer, launches the #WeSupport campaign to provide customers with extra free protection for post-vaccination. To safeguard customers and their families’ health, and to ensure they can get vaccinated with assurance, eligible customers can enjoy HK$300 pharmacy expenses protection and HK$200,000 compassionate death protection upon successful registration on Blue’s online insurance platform (registration page) during the period of 8 April 2021 to 31 July 2021.

Blue is always committed to bringing the most appropriate post-vaccination protection to customers, to reduce the concerns of the vaccination. Eligible customers who have received the Approved COVID-19 vaccination will be able to enjoy two complimentary benefits from the #WeSupport campaign:

1. WeSupport Health Complimentary Pharmacy Benefit

  • A FREE one-year “WeGuard PharmaEASY Protector” entry plan of HK$300 pharmacy expenses benefit upon successful registration.

  • A wide range of pharmacy items such as cold and flu medicine, vitamins, fever cooling gel sheets, face masks, hand sanitising wipes, and more are eligible for claims.

  • Applicable to more than 5,000 designated dealers across Hong Kong, from supermarket chains, personal care product retail chains and convenience stores — both in-store and online.

  • Reimburse eligible claims to customer’s bank account directly as fast as one working day.

2. WeSupport Life Complimentary Compassionate Death Benefit

  • A HK$200,000 compassionate death benefit will be offered to customers who own an in-force policy under any of Blue’s selected WeCare, WeGuard, or WeMedi protection plans.

  • This coverage will be effective automatically at no additional cost and with no waiting period required.

The stress of an ongoing pandemic might also increase anxiety surrounding the COVID-19 vaccination, but Blue is here to continue supporting and giving customers peace of mind along every step of the way. With Blue’s #WeSupport campaign and the two complimentary post-vaccination protection, customers and their families can enjoy additional protection during this critical time and get vaccinated against COVID-19 with less to worry about. Blue will continue to support everyone to fight against the pandemic.

Respective terms and conditions apply to the above campaign. For details of Blue’s post-vaccination protection and customer’s application eligibility, please click here.