Blue Launches New WeProtect GoWealth Plus, a whole life insurance plan

(Hong Kong, 29 April 2025) Blue, Hong Kong’s first digital life insurer, today announced the launch of the new WeProtect GoWealth Plus (“GoWealth Plus” ) , a whole life insurance plan. This plan aims to provide peace of mind for broker channel customers by offering ample financial support during critical moments.

Blue believes that insurance should be simple, flexible, and valuable. Blue has always prioritized customers, striving to break the limitations of the traditional insurance industry by leveraging innovative technology to offer more tailored protection plans that easily adapt to life's various changes.

Mr. Charles Hung, CEO and Executive Director of Blue, stated, " ‘GoWealth Plus’ is a whole life participating life insurance plan with affordable premiums and high guaranteed death benefits, ensuring superior protection during the crucial 20 years of your life. The plan not only provides guaranteed cash value but also offers the potential for additional returns through a terminal dividend mechanism. Even in unforeseen circumstances, you and your loved ones can receive ample financial support, facing life's challenges without fear. Last July, we launched the WeWeath GoWealth Generator savings plan, which received enthusiastic market response due to its high guaranteed returns. Today, we proudly introduce the ‘GoWealth Plus’ a whole life insurance plan, safeguarding critical life stages and providing a solid financial foundation for families."

Key Features of the “GoWealth Plus":

1. Affordable Premiums, High Protection: Life coverage up to 235% of the sum assured, leading the market

2. Streamlined Underwriting: Applicants can complete preliminary underwriting online, with a simple and efficient process that provides a detailed quotation in as fast as 5 minutes.

3. Thoughtful Support: If the insured is diagnosed with a terminal illness, the plan provides an advance lump-sum payout of the death benefit, allowing flexible use of the payout for medical treatment and living expenses.

4. Various Choices: Multiple premium payment terms, including 5, 10, and 20 years, allowing you to choose the most suitable option based on your financial planning.

5. Guaranteed Protection: The policy's guaranteed cash value safeguards your assets, with the potential for wealth growth through a terminal dividend.

6. Ultimate Flexibility: Unlimited policyholder changes, ensuring seamless wealth transfer to your loved ones.

Shirley Ng, Head of Brokerage and Partnership of Blue, provided an in-depth introduction to the key features of GoWealth Plus.

Mark Wong, Head of Brokerage and Partnership of Blue, shared the market analysis and latest customer offers for GoWealth Plus.

Group photo of Blue Management.

“GoWealth Plus" is subject to terms and conditions. For product and promotional details, please visit product website and refer to the promotion flyer.