We are Blue.

Where Life Insurance Meets Digital.

Why we are here

Insurance should be about protecting you and everything that’s important to you. But somehow buying insurance can be a frustrating experience involving complicated procedures, difficult jargon and extensive paperwork.

Here at Blue, we’re determined to change all that. As the first digital life insurer in Hong Kong, we provide you with simple, flexible insurance solutions with no commission. With us, all you have to do is to answer a few simple questions online, and you’ll be covered instantly.

We believe that you know what works for you.

Here at Blue, we make your lives easier.

Who we are

We are a joint venture between Hillhouse Capital and Tencent, bringing exceptional experience by leveraging the expertise of two strong leaders.
Hillhouse Capital is a firm of investors and executives with extensive experience in building businesses that last, managing over US$50 billion for global institutions.
Tencent is a leading Internet value added services provider in China with extensive digital capabilities and large social platforms, WeChat and QQ.

What we value

Radical Simplicity
We seek to keep things simple and direct. Pay only for what you need and sign up only for the things you want.
Ultra Flexibility
Our plans are designed to fit the dynamic world of today. When your life changes, your insurance plan will as well.
Extraordinary Value
No commissions, no hidden charges. We make sure your money is well spent.


Our commitment to excellence across every aspect of our business has resulted in myriad awards and recognitions