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Not sure which insurance product is best for you? Get started with our planned solutions!

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Get basic protection for yourself

Get basic protection for yourself

Insurance is just Easy

As Hong Kong’s first digital life insurer, we provide an innovative experience that makes insurance easy, fast, and transparent.

0 Commission

No intermediaries. No commissions charged. Blue offers value-for-money insurance products enabled by smart technologies.

1-stop-for-all product suite

Blue is the first digital life insurer in Hong Kong that provides a comprehensive suite of products covering life, critical illness, savings and medical insurance – empowering you to build your own personalised solution.

24/7 Online Platform

Apply for and manage your policies anytime at your own convenience.

5-Minute Application Process

Answer a few simple questions online and complete your application in as fast as 5 minutes, without the need of medical examination.

A Trusted Brand

Blue is an authorised insurer under the Insurance Authority and a joint venture between Tencent and Hillhouse Capital. We leverage leading technologies to revolutionise the insurance industry.


We are a trusted brand with Total New Business Assets under Management (AUM)​ of


(As of 2021 August)

Why customers choose Blue

Hius Tsui
Hius Tsui


I got a quote and completed my application easily with mobile. It's easy and accessible!

Connifer Liu
Connifer Liu

Business Development

I got the insurance coverage at my fingertips.  Love this hasslefree online application experience!


Sa Yeung
Sa Yeung

Customer Service

Critical illness insurance is generally quite expensive for the middle age and elderly. Thanks to Blue, my family members could get covered without health examination!

Dedicated Customer & Claims Support

Got questions? Our professional Customer Services team is here to help. Simply call or email us to get the support you need.

We also strive to make our claims process easy and fast. With Blue Claim Easy service, you can make a claim online and get your eligible claim amount via FPS in as fast as 1 hour*!

*Applicable to WeGuard PharmaEASY Protector and WeMedi Top Up (Outpatient) Protector.