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Simple and instant online experience
Because that's how insurance should be
online insurance
Goodbye paperwork
Get instant cover by answering just a few simple health questions online.
flexible insurance plan
Flexible cover
Insurance plans that change with your needs.
insurance with no agent fee
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Get the best value with no agent or hidden fees.

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Designed to cover all of life's milestones , learn more about our protection plans!

  • Show all
    • Savings
    • Term Life
    • Easy Protector
    • Medical Cover
    • Critical Illness
    • Personal Accident
    • Show all
  • WeSave

    E1 Insurance Plan

    • 5 years savings insurance plan
    • High guaranteed rate up to 3.1% p.a.*
    • The maximum savings amount is USD1 million
    Learn more
  • WeSave

    S3 Insurance Plan

    • Guarantees an average crediting interest rate of 2.3% p.a.*
    • Charge-Free Full Withdrawal
    • Extra life protection
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 1

    • Change the plan without penalties
    • Up to HK$8 million coverage
    • Premium as low as HK$0.22 per day1
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 2

    • Pure life protection with no savings element
    • Up to HK$5.5 million coverage
    • Guaranteed policy renewal without answering further health questions
    Learn more
  • WeGuard
    PharmaEASY Protector

    • Cost saving! Keep your medical expenses down
    • Convenient! Enjoy shopping at registered pharmacies throughout Hong Kong Island, Kowloon and New Territories
    • Efficient! Get instant reimbursement of your medical expense with e-claim process
    Learn more
  • WeGuard
    Eye Disease Protector

    • Hong Kong’s first pure eye disease protection
    • Covers glaucoma (surgery required), cataract, macular degeneration and retinal detachment (surgery required)
    • Maximum Benefit Amount of HK$40,000
    Learn more
  • WeMedi
    Top Up (Outpatient) Protector

    • Allowing you to receive medical consultation free of charge
    • Cover General Practitioner consultation, Specialist consultation, Chinese Herbalist consultation, Acupuncture treatment and Chiropractor treatment
    • The issue age is 15 days after birth to 80
    Learn more
  • WeMedi
    Outpatient Protector

    • Enjoy discount^ on outpatient services
    • Covering 7 types of outpatient services, namely General Practitioner consultation, Specialist consultation, Physiotherapy treatment, Chinese Herbalist consultation, Chinese Bone Setting treatment, Acupuncture treatment and Chiropractor treatment
    • The issue age is 15 days to age 80.
    • ^The discount may vary per network doctor and category of Outpatient Services.
    Learn more
  • WeCare

    Cancer All-in-One Protector

    • Covers CIS, early-stage cancer and serious cancer
    • The maximum Benefit Amount is HK$500,000
    • No medical examinations or additional documents are required
    Learn more
  • WeCare

    Carcinoma-in-situ (CIS) Protector

    • Provide a lump sum cash payment of 100% Benefit Amount
    • The maximum Benefit Amount is HK$500,000
    • No medical examinations or additional documents are required
    Learn more
  • critical illness protection plan

    WeCare

    Critical Illness Protection Plan 1

    • Cover cancer, heart attack, and stroke
    • Coverage for your kids
    • Premium as low as HK$0.27 per day 2
    Learn more
  • WeCare

    Accidental Hospital Cash Protector

    • Covers both public and private hospitals for medical care
    • Coverage up to 14 days per accident and 2 accidents per year
    Learn more
  • WeCare

    Accidental Emergency Cash Protector

    • Emergency outpatient treatment from public or private hospitals in Hong Kong
    • Coverage up to 2 accidents per year
    Learn more
  • WeCare
    Accidental Joint & Bones Protector

    • Covers bone fracture and joint dislocation caused by accidents accidents
    • Simple claims with medical diagnostic imaging as a proof
    • Coverage up to 2 accidents per year
    Learn more
  • personal accident insurance

    WeCare

    Personal Accident Protection Plan 1

    • Double protection amount up to HK$4,000,000
    • 15 infectious diseases benefit
    • Skin burn coverage
    Learn more
  • WeMedi
    Top Up (Outpatient) Protector

    • Allowing you to receive medical consultation free of charge
    • Cover General Practitioner consultation, Specialist consultation, Chinese Herbalist consultation, Acupuncture treatment and Chiropractor treatment
    • The issue age is 15 days after birth to 80
    Learn more

    WeSave

    S3 Insurance Plan

    • Guarantees an average crediting interest rate of 2.3% p.a.*
    • Charge-Free Full Withdrawal
    • Extra life protection
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 1

    • Change the plan without penalties
    • Up to HK$8 million coverage
    • Premium as low as HK$0.22 per day1
    Learn more

    WeGuard
    PharmaEASY Protector

    • Cost saving! Keep your medical expenses down
    • Convenient! Enjoy shopping at registered pharmacies throughout Hong Kong Island, Kowloon and New Territories
    • Efficient! Get instant reimbursement of your medical expense with e-claim process
    Learn more

    WeSave

    E1 Insurance Plan

    • 5 years savings insurance plan
    • High guaranteed rate up to 3.1% p.a.*
    • The maximum savings amount is USD1 million
    Learn more

    WeMedi
    Outpatient Protector

    • Enjoy discount^ on outpatient services
    • Covering 7 types of outpatient services, namely General Practitioner consultation, Specialist consultation, Physiotherapy treatment, Chinese Herbalist consultation, Chinese Bone Setting treatment, Acupuncture treatment and Chiropractor treatment
    • The issue age is 15 days to age 80.
    • ^The discount may vary per network doctor and category of Outpatient Services.
    Learn more

    WeGuard
    Eye Disease Protector

    • Hong Kong’s first pure eye disease protection
    • Covers glaucoma (surgery required), cataract, macular degeneration and retinal detachment (surgery required)
    • Maximum Benefit Amount of HK$40,000
    Learn more
    term life insurance

    WeCare
    Term Life Protection Plan 2

    • Pure life protection with no savings element
    • Up to HK$5.5 million coverage
    • Guaranteed policy renewal without answering further health questions
    Learn more
  • critical illness protection plan

    WeCare

    Critical Illness Protection Plan 1

    • Cover cancer, heart attack, and stroke
    • Coverage for your kids
    • Premium as low as HK$0.27 per day 2
    Learn more
  • personal accident insurance

    WeCare

    Personal Accident Protection Plan 1

    • Double protection amount up to HK$4,000,000
    • 15 infectious diseases benefit
    • Skin burn coverage
    Learn more
  • WeCare

    Accidental Hospital Cash Protector

    • Covers both public and private hospitals for medical care
    • Coverage up to 14 days per accident and 2 accidents per year
    Learn more
  • WeCare

    Accidental Emergency Cash Protector

    • Emergency outpatient treatment from public or private hospitals in Hong Kong
    • Coverage up to 2 accidents per year
    Learn more
  • WeCare
    Accidental Joint & Bones Protector

    • Covers bone fracture and joint dislocation caused by accidents accidents
    • Simple claims with medical diagnostic imaging as a proof
    • Coverage up to 2 accidents per year
    Learn more
  • WeCare

    Carcinoma-in-situ (CIS) Protector

    • Provide a lump sum cash payment of 100% Benefit Amount
    • The maximum Benefit Amount is HK$500,000
    • No medical examinations or additional documents are required
    Learn more
  • WeCare

    Cancer All-in-One Protector

    • Covers CIS, early-stage cancer and serious cancer
    • The maximum Benefit Amount is HK$500,000
    • No medical examinations or additional documents are required
    Learn more
  • Savings
  • Term Life
  • Easy Protector
  • Medical Cover
  • Critical Illness
  • Personal Accident
  • show all
  • WeSave

    E1 Insurance Plan

    • 5 years savings insurance plan
    • High guaranteed rate up to 3.1% p.a.*
    • The maximum savings amount is USD1 million
    Learn more
  • WeSave

    S3 Insurance Plan

    • Guarantees an average crediting interest rate of 2.3% p.a.*
    • Charge-Free Full Withdrawal
    • Extra life protection
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 1

    • Change the plan without penalties
    • Up to HK$8 million coverage
    • Premium as low as HK$0.22 per day1
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 2

    • Pure life protection with no savings element
    • Up to HK$5.5 million coverage
    • Guaranteed policy renewal without answering further health questions
    Learn more
  • WeGuard
    PharmaEASY Protector

    • Cost saving! Keep your medical expenses down
    • Convenient! Enjoy shopping at registered pharmacies throughout Hong Kong Island, Kowloon and New Territories
    • Efficient! Get instant reimbursement of your medical expense with e-claim process
    Learn more
  • WeGuard
    Eye Disease Protector

    • Hong Kong’s first pure eye disease protection
    • Covers glaucoma (surgery required), cataract, macular degeneration and retinal detachment (surgery required)
    • Maximum Benefit Amount of HK$40,000
    Learn more
  • WeMedi
    Top Up (Outpatient) Protector

    • Allowing you to receive medical consultation free of charge
    • Cover General Practitioner consultation, Specialist consultation, Chinese Herbalist consultation, Acupuncture treatment and Chiropractor treatment
    • The issue age is 15 days after birth to 80
    Learn more
  • WeMedi
    Outpatient Protector

    • Enjoy discount^ on outpatient services
    • Covering 7 types of outpatient services, namely General Practitioner consultation, Specialist consultation, Physiotherapy treatment, Chinese Herbalist consultation, Chinese Bone Setting treatment, Acupuncture treatment and Chiropractor treatment
    • The issue age is 15 days to age 80.
    • ^The discount may vary per network doctor and category of Outpatient Services.
    Learn more
  • WeCare

    Cancer All-in-One Protector

    • Covers CIS, early-stage cancer and serious cancer
    • The maximum Benefit Amount is HK$500,000
    • No medical examinations or additional documents are required
    Learn more
  • WeCare

    Carcinoma-in-situ (CIS) Protector

    • Provide a lump sum cash payment of 100% Benefit Amount
    • The maximum Benefit Amount is HK$500,000
    • No medical examinations or additional documents are required
    Learn more
  • critical illness protection plan

    WeCare

    Critical Illness Protection Plan 1

    • Cover cancer, heart attack, and stroke
    • Coverage for your kids
    • Premium as low as HK$0.27 per day 2
    Learn more
  • WeCare
    Accidental Hospital Cash Protector

    • Covers both public and private hospitals for medical care
    • Coverage up to 14 days per accident and 2 accidents per year
    Learn more
  • WeCare
    Accidental Emergency Cash Protectorh

    • Emergency outpatient treatment from public or private hospitals in Hong Kong
    • Coverage up to 2 accidents per year
    Learn more
  • WeCare
    Accidental Joint & Bones Protector

    • Covers bone fracture and joint dislocation caused by accidents accidents
    • Simple claims with medical diagnostic imaging as a proof
    • Coverage up to 2 accidents per year
    Learn more
  • personal accident insurance

    WeCare
    Personal Accident Protection Plan 1

    • Double protection amount up to HK$4,000,000
    • 15 infectious diseases benefit
    • Skin burn coverage
    Learn more
  • WeMedi
    Top Up (Outpatient) Protector

    • Allowing you to receive medical consultation free of charge
    • Cover General Practitioner consultation, Specialist consultation, Chinese Herbalist consultation, Acupuncture treatment and Chiropractor treatment
    • The issue age is 15 days after birth to 80
    Learn more
  • WeSave

    S3 Insurance Plan

    • Guarantees an average crediting interest rate of 2.3% p.a.*
    • Charge-Free Full Withdrawal
    • Extra life protection
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 1

    • Change the plan without penalties
    • Up to HK$8 million coverage
    • Premium as low as HK$0.22 per day1
    Learn more
  • WeGuard
    PharmaEASY Protector

    • Cost saving! Keep your medical expenses down
    • Convenient! Enjoy shopping at registered pharmacies throughout Hong Kong Island, Kowloon and New Territories
    • Efficient! Get instant reimbursement of your medical expense with e-claim process
    Learn more
  • WeSave

    E1 Insurance Plan

    • 5 years savings insurance plan
    • High guaranteed rate up to 3.1% p.a.*
    • The maximum savings amount is USD1 million
    Learn more
  • WeMedi
    Outpatient Protector

    • Enjoy discount^ on outpatient services
    • Covering 7 types of outpatient services, namely General Practitioner consultation, Specialist consultation, Physiotherapy treatment, Chinese Herbalist consultation, Chinese Bone Setting treatment, Acupuncture treatment and Chiropractor treatment
    • The issue age is 15 days to age 80.
    • ^The discount may vary per network doctor and category of Outpatient Services.
    Learn more
  • WeGuard
    Eye Disease Protector

    • Hong Kong’s first pure eye disease protection
    • Covers glaucoma (surgery required), cataract, macular degeneration and retinal detachment (surgery required)
    • Maximum Benefit Amount of HK$40,000
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 2

    • Pure life protection with no savings element
    • Up to HK$5.5 million coverage
    • Guaranteed policy renewal without answering further health questions
    Learn more
  • critical illness protection plan

    WeCare

    Critical Illness Protection Plan 1

    • Cover cancer, heart attack, and stroke
    • Coverage for your kids
    • Premium as low as HK$0.27 per day 2
    Learn more
  • personal accident insurance

    WeCare Personal
    Accident Protection Plan 1

    • Double protection amount up to HK$4,000,000
    • 15 infectious diseases benefit
    • Skin burn coverage
    Learn more
  • WeCare

    Accidental Hospital Cash Protector

    • Covers both public and private hospitals for medical care
    • Coverage up to 14 days per accident and 2 accidents per year
    Learn more
  • WeCare

    Accidental Emergency Cash Protector

    • Emergency outpatient treatment from public or private hospitals in Hong Kong
    • Coverage up to 2 accidents per year
    Learn more
  • WeCare
    Accidental Joint & Bones Protector

    • Covers bone fracture and joint dislocation caused by accidents accidents
    • Simple claims with medical diagnostic imaging as a proof
    • Coverage up to 2 accidents per year
    Learn more
  • WeCare
    Carcinoma-in-situ (CIS) Protector

    • Provide a lump sum cash payment of 100% Benefit Amount
    • The maximum Benefit Amount is HK$500,000
    • No medical examinations or additional documents are required
    Learn more
  • WeCare
    Cancer All-in-One Protector

    • Covers CIS, early-stage cancer and serious cancer
    • The maximum Benefit Amount is HK$500,000
    • No medical examinations or additional documents are required
    Learn more

Media coverage

  • "In insurance there is a huge opportunity," says Blue’s chief executive Charles Hung. "The digital channel will be an alternative for people who want to be in control."

    Read more

  • Blue is well received with more than 100 million online impressions as it captures share within Hong Kong’s nascent digital insurance market.

    Read more

  • As a pioneer in Hong Kong’s fledging insurtech environment, Blue is committed to educating the public about the needs and benefits of insurance products.

    Read more

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