Blue 4th Anniversary Celebration

Enjoy at least 5% p.a.* for the first policy year and e-Vouchers

By applying our brand new EasySave and other selected products, you can enjoy guaranteed crediting interest rate and up to HK$300 e-Vouchers.

Remarks

WeCare 3-in-1 Protector

Full coverage, easy affordability

1 policy that covers all 3 areas of critical illness, personal accident, and life protection. Get up to HK$1 million of coverage with a daily premiums of as low as HK$4.3¹.

Remarks

WeMedi Group Medical Protector

Affordable medical care that won’t break the bank

Enjoy up to 70% off on 8 types of outpatient services throughout the year*

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WeCare 109% Refundable Critical Illness Protector

Get coverage for critical illness or to obtain a 109% premium refund at policy maturity^

Remarks

Blue 4th Anniversary Celebration

Enjoy at least 5% p.a.* for the first policy year and e-Vouchers

By applying our brand new EasySave and other selected products, you can enjoy guaranteed crediting interest rate and up to HK$300 e-Vouchers.

Remarks

WeCare 3-in-1 Protector

Full coverage, easy affordability

1 policy that covers all 3 areas of critical illness, personal accident, and life protection. Get up to HK$1 million of coverage with a daily premiums of as low as HK$4.3¹.

Remarks

WeMedi Group Medical Protector

Affordable medical care that won’t break the bank

Enjoy up to 70% off on 8 types of outpatient services throughout the year*

Remarks

WeCare 109% Refundable Critical Illness Protector

Get coverage for critical illness or to obtain a 109% premium refund at policy maturity^

Remarks

Blue 4th Anniversary Celebration

Enjoy at least 5% p.a.* for the first policy year and e-Vouchers

By applying our brand new EasySave and other selected products, you can enjoy guaranteed crediting interest rate and up to HK$300 e-Vouchers.

Remarks

WeCare 3-in-1 Protector

Full coverage, easy affordability

1 policy that covers all 3 areas of critical illness, personal accident, and life protection. Get up to HK$1 million of coverage with a daily premiums of as low as HK$4.3¹.

Remarks

WeMedi Group Medical Protector

Affordable medical care that won’t break the bank

Enjoy up to 70% off on 8 types of outpatient services throughout the year*

Remarks

WeCare 109% Refundable Critical Illness Protector

Get coverage for critical illness or to obtain a 109% premium refund at policy maturity^

Remarks

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Insurance is just Easy

As Hong Kong’s first digital life insurer, we provide an innovative experience that makes insurance easy, fast, and transparent.

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No intermediaries. No commissions charged. Blue offers value-for-money insurance products enabled by smart technologies.

1-stop-for-all product suite

Blue is the first digital life insurer in Hong Kong that provides a comprehensive suite of products covering life, critical illness, savings and medical insurance – empowering you to build your own personalised solution.

24/7 Online Platform

Apply for and manage your policies anytime at your own convenience.

5-Minute Application Process

Answer a few simple questions online and complete your application in as fast as 5 minutes, without the need of medical examination.

A Trusted Brand

Blue is an authorised insurer under the Insurance Authority and a joint venture between Tencent and Hillhouse Capital. We leverage leading technologies to revolutionise the insurance industry.

Hillhouse
Tencent

We are a trusted brand with Total New Business Assets under Management (AUM)​ of

HK$

(As of 2021 August)

Why customers choose Blue

Hius Tsui
Hius Tsui

Marketing

I got a quote and completed my application easily with mobile. It's easy and accessible!

Connifer Liu
Connifer Liu

Business Development

I got the insurance coverage at my fingertips.  Love this hasslefree online application experience!

Sa Yeung
Sa Yeung

Customer Service

Critical illness insurance is generally quite expensive for the middle age and elderly. Thanks to Blue, my family members could get covered without health examination!

Dedicated Customer & Claims Support

Got questions? Our professional Customer Services team is here to help. Simply call or email us to get the support you need.

We also strive to make our claims process easy and fast. With Blue Claim Easy service, you can make a claim online and get your eligible claim amount via FPS in as fast as 1 hour*!

*Applicable to WeGuard PharmaEASY Protector and WeMedi Top Up (Outpatient) Protector.

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