Blue | Digital Life Insurance Company Hong Kong

Revitalising Hope

HK$100 million life insurance protection for Hong Kong

Revitalising Hope

HK$100 million life insurance protection for Hong Kong

Guaranteed Return,Flexible Withdrawal

WeSave S1 Insurance Plan

Guaranteed Return,Flexible Withdrawal

WeSave S1 Insurance Plan

WeCare
Critical Illness Protection Plan 1

Stay protected against critical illnesses with our target coverage from just HK$3.7/day^

WeCare
Critical Illness Protection Plan 1

Stay protected against critical illnesses with our target coverage from just HK$3.7/day^

WeCare
Term Life Protection Plan 2

Cost-effective pure life protection from just HK$1.6/day^

WeCare
Term Life Protection Plan 2

Cost-effective pure life protection from just HK$1.6/day^

Backed by three strong partners:

Simple and instant online experience

Because that's how insurance should be

online insurance

Goodbye paperwork

Get instant cover by answering just a few simple health questions online.

flexible insurance plan

Flexible cover

Insurance plans that change with your needs.

insurance with no agent fee

Zero commission

Get the best value with no agent or hidden fees.

With easy on the pocket products

Designed to cover all of life's milestones , learn more about our protection plans!

WeSave
S1 Insurance Plan
- Guaranteed an average interest rate of 3% p.a.
- Charge-Free Full Withdrawal
- Extra life protection
Learn more
WeCare
Term Life Protection Plan 2
- Pure life protection with no savings element
- Up to HK$5.5 million coverage
- Guaranteed policy renewal without answering further health questions
Learn more
WeCare
Term Life Protection Plan 1
- Change the plan without penalties
- Up to HK$8 million coverage
- Premium as low as HK$0.22 per day¹
Learn more
WeCare
Critical Illness Protection Plan 1
- Cover cancer, heart attack, and stroke
- Coverage for your kids
- Premium as low as HK$0.27 per day²
Learn more
WeCare
Personal Accident Protection Plan 1
- Double protection amount up to HK$4,000,000
- 15 infectious diseases benefit
- Skin burn coverage
Learn more

Media coverage

"In insurance there is a huge opportunity," says Blue’s chief executive Charles Hung. "The digital channel will be an alternative for people who want to be in control."

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Blue is well received with more than 100 million online impressions as it captures share within Hong Kong’s nascent digital insurance market.

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As a pioneer in Hong Kong’s fledging insurtech environment, Blue is committed to educating the public about the needs and benefits of insurance products.

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Start your secure digital verification process

Save time and upload your ID

Upload your ID and we’ll extract your details from it which means less form-filling for you.

Extra security for your protection

We need a selfie so we can confirm your identity.

Instant identity verification

We’ll check your selfie against your ID and do a quick verification to complete your application.