Backed by three strong partners:

  • aviva logo
  • hillhourse capital logo
  • tencent logo
Simple and instant online experience
Because that's how insurance should be
online insurance
Goodbye paperwork
Get instant cover by answering just a few simple health questions online.
flexible insurance plan
Flexible cover
Insurance plans that change with your needs.
insurance with no agent fee
Zero commission
Get the best value with no agent or hidden fees.

With easy on the
pocket products

Designed to cover all of life's milestones , learn more about our protection plans!

  • Show all
    • Savings
    • Term Life
    • Critical Illness
    • Personal Accident
    • Show all
  • WeSave

    S2 Insurance Plan

    • Guaranteed an average interest rate of 2.6% p.a.
    • Charge-Free Full Withdrawal
    • Extra life protection
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 1

    • Change the plan without penalties
    • Up to HK$8 million coverage
    • Premium as low as HK$0.22 per day1
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 2

    • Pure life protection with no savings element
    • Up to HK$5.5 million coverage
    • Guaranteed policy renewal without answering further health questions
    Learn more
  • critical illness protection plan

    WeCare

    Critical Illness Protection Plan 1

    • Cover cancer, heart attack, and stroke
    • Coverage for your kids
    • Premium as low as HK$0.27 per day 2
    Learn more
  • personal accident insurance

    WeCare

    Personal Accident Protection Plan 1

    • Double protection amount up to HK$4,000,000
    • 15 infectious diseases benefit
    • Skin burn coverage
    Learn more
  • WeSave

    S2 Insurance Plan

    • Guaranteed an average interest rate of 2.6% p.a.
    • Charge-Free Full Withdrawal
    • Extra life protection
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 1

    • Change the plan without penalties
    • Up to HK$8 million coverage
    • Premium as low as HK$0.22 per day1
    Learn more
    term life insurance

    WeCare
    Term Life Protection Plan 2

    • Pure life protection with no savings element
    • Up to HK$5.5 million coverage
    • Guaranteed policy renewal without answering further health questions
    Learn more
  • critical illness protection plan

    WeCare

    Critical Illness Protection Plan 1

    • Cover cancer, heart attack, and stroke
    • Coverage for your kids
    • Premium as low as HK$0.27 per day 2
    Learn more
  • personal accident insurance

    WeCare

    Personal Accident Protection Plan 1

    • Double protection amount up to HK$4,000,000
    • 15 infectious diseases benefit
    • Skin burn coverage
    Learn more
  • Savings
  • Term Life
  • Critical Illness
  • Personal Accident
  • show all
  • WeSave

    S2 Insurance Plan

    • Guaranteed an average interest rate of 2.6% p.a.
    • Charge-Free Full Withdrawal
    • Extra life protection
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 1

    • Change the plan without penalties
    • Up to HK$8 million coverage
    • Premium as low as HK$0.22 per day1
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 2

    • Pure life protection with no savings element
    • Up to HK$5.5 million coverage
    • Guaranteed policy renewal without answering further health questions
    Learn more
  • critical illness protection plan

    WeCare

    Critical Illness Protection Plan 1

    • Cover cancer, heart attack, and stroke
    • Coverage for your kids
    • Premium as low as HK$0.27 per day 2
    Learn more
  • personal accident insurance

    WeCare Personal
    Accident Protection Plan 1

    • Double protection amount up to HK$4,000,000
    • 15 infectious diseases benefit
    • Skin burn coverage
    Learn more
  • WeSave

    S2 Insurance Plan

    • Guaranteed an average interest rate of 2.6% p.a.
    • Charge-Free Full Withdrawal
    • Extra life protection
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 1

    • Change the plan without penalties
    • Up to HK$8 million coverage
    • Premium as low as HK$0.22 per day1
    Learn more
  • term life insurance

    WeCare
    Term Life Protection Plan 2

    • Pure life protection with no savings element
    • Up to HK$5.5 million coverage
    • Guaranteed policy renewal without answering further health questions
    Learn more
  • critical illness protection plan

    WeCare

    Critical Illness Protection Plan 1

    • Cover cancer, heart attack, and stroke
    • Coverage for your kids
    • Premium as low as HK$0.27 per day 2
    Learn more
  • personal accident insurance

    WeCare Personal
    Accident Protection Plan 1

    • Double protection amount up to HK$4,000,000
    • 15 infectious diseases benefit
    • Skin burn coverage
    Learn more

Media coverage

  • "In insurance there is a huge opportunity," says Blue’s chief executive Charles Hung. "The digital channel will be an alternative for people who want to be in control."

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  • Blue is well received with more than 100 million online impressions as it captures share within Hong Kong’s nascent digital insurance market.

    Read more

  • As a pioneer in Hong Kong’s fledging insurtech environment, Blue is committed to educating the public about the needs and benefits of insurance products.

    Read more

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Instant identity verification
We’ll check your selfie against your ID and do a quick verification to complete your application.