Backed by three strong partners:

Simple and instant online experience
Because that's how insurance should be
Goodbye paperwork
Get instant cover by answering just a few simple health questions online.
Flexible cover
Online Insurance plans in Hong Kong that change with your needs.
Zero commission
Get the best value with no agent or hidden fees.

With easy on the pocket products

Designed to cover all of life's milestones , learn more about our protection plans!

Media coverage

  • "In insurance there is a huge opportunity," says Blue’s chief executive Charles Hung. "The digital channel will be an alternative for people who want to be in control."

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  • Blue is a well-received online insurance company with more than 100 million online impressions as it captures share within Hong Kong’s nascent digital insurance market.

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  • As a pioneer in Hong Kong’s fledging insurtech environment, Blue is committed to educating the public about the needs and benefits of online insurance products.

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Extra security for your protection
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Instant identity verification
We’ll check your selfie against your ID and do a quick verification to complete your application.